Expandi Pricing Explained and What the $99 Really Buys
Expandi costs $99 per month per LinkedIn account, or $79 billed annually. Here is what that price includes, what it leaves out, and why buyers often pay more.
How much does Expandi cost?
Expandi runs one published price: $99 per month with every feature included, as its own pricing page states. Pay for a year up front and it drops to $79 a month, a 20% discount described elsewhere as the equivalent of two free months. The charge is per LinkedIn account, not per company.
So a solo founder with one account pays $1,188 a year monthly, or $948 annually. The $240 gap is the entire decision for one seat. It stops being a rounding error the moment you add accounts, because the discount is applied per seat and so is the base price.
Is Expandi charged per user or per LinkedIn account?
Per LinkedIn account. One seat connects one LinkedIn profile, and a second profile needs a second seat at the same price. Reviewers make the point plainly: Expandi is $99 per seat rather than a flat platform fee, with Premium adding visitor signals on top.
That structure is fine if you are one person selling one thing. It is the whole cost story if you are an agency. Three client accounts means three seats at $99 before anyone writes a message. Twelve means twelve, which is what some teams pay for a full sales engagement platform covering their entire company.
What does the $99 actually include?
All of it, in the sense that there is no feature gating. Expandi's own migration page describes flat $99 per seat per month with every user getting every feature, including the cloud infrastructure and dedicated IP that keeps the account from looking like it is running from three countries at once.
What the $99 does not cover:
The last two are not a criticism of the tool. Expandi sends. It was built to send.
Why do people say the real cost is closer to $197?
Because most buyers do not stop at one seat. LaGrowthMachine's breakdown puts the practical figure at $197 or more once you add a second LinkedIn account and enrichment credits to the sticker. The $99 headline describes one profile sending on its own, which is not how most teams run outbound.
Work it for a two-person founding team. Two seats at $99 each, plus enrichment credits if your sequences use email steps. Then one of you spends roughly six hours a month writing sequences and twelve hours answering replies. Eighteen hours at $75 an hour is $1,350. The software line is the small number on that invoice.
What does Expandi cost an agency running 10 or 25 accounts?
$99 per LinkedIn account per month, or $79 if you pay for the year, multiplied by the number of client profiles you run. Ten accounts means ten seats at that rate, twenty-five means twenty-five. Every new client adds a seat, so the sending cost tracks the client list and never flattens out.
| Accounts you run | Expandi cost basis | Monthly reply load at our benchmarks | Who this suits |
|---|---|---|---|
| 1 | $99/mo, or $79/mo paid annually | 400 invites, 14 to 21 replies | Founder selling one offer |
| 3 | $99 per account, same rate | 1,200 invites, 41 to 62 replies | Small team with someone writing copy |
| 10 | $99 per account, ask live chat about a discount | 4,000 invites, 137 to 205 replies | Agency with a dedicated inbox person |
| 25 | $99 per account, discount rate unpublished | 10,000 invites, 342 to 513 replies | Agency that stopped answering personally |
An agency at 25 seats is paying twenty-five times the single-seat rate for the sending layer alone. The junior hire is still needed on top, because someone has to write 25 sets of campaign copy and answer 25 inboxes.
Does the multi-account discount fix the agency math?
Partly. Expandi's FAQ confirms it charges $99 per account per month and says multiple accounts may qualify for further discounts if you ask on live chat. The rate is not published, so you find out what you are worth to them in a chat window.
Assume you negotiate 20% off the per-seat rate. That puts each seat under $80 even on monthly billing. Useful. It does not change the shape of the bill, because seat 26 still costs money and so does seat 40. Nothing about running ten accounts makes the eleventh cheaper to operate for you, only cheaper to license.
How many replies does 10 accounts actually generate?
Enough to consume a full-time person. Run 20 invites a day across 20 working days on ten warm accounts and you have sent 4,000 invites. Expandi's own dataset puts average acceptance at 28.5% across 13.2 million tracked requests, which gives you about 1,140 new connections.
Our published benchmark for first-message reply is 12 to 18%. On 1,140 connections that is 137 to 205 replies landing in ten separate inboxes in one month. Five minutes each to read, think and answer is 11 to 17 hours. At $30 an hour for a VA that is $330 to $510 on top of ten seats at $99, and a VA answering in the client's voice is a real quality risk. At $75 an hour for someone who can actually handle a pricing objection, it is $825 to $1,275.
Acceptance is also the number most people can move without spending anything. If yours sits under 20%, the profile is usually the reason before the copy is, and the LinkedIn headline rewriter is a faster fix than another sequence rewrite.
When does an AI SDR make more sense than more seats?
When the reply volume, not the send volume, is what is capping you. Gelee is a LinkedIn-native AI SDR: it writes in your voice, answers replies, handles objections from your playbook and books the meeting. Setup takes 15 minutes, there is no self-serve signup, and pricing is shared on a demo call.
The comparison to make is not $99 against a subscription. It is ten Expandi seats at $99 each plus 11 to 17 hours of reply handling plus 10 sets of campaign copy, against software that does the second and third of those. Our benchmarks across LinkedIn campaigns: 20 to 30% accept, 12 to 18% first-message reply, 5 to 8% on follow-ups, and 3 to 5% of invites turning into meetings. We only build for LinkedIn, and the reasoning behind that is here. Recruiting agencies running candidate outreach across multiple consultant profiles hit the same per-seat wall, which we cover in whether recruiters can use Gelee.
Who should buy Expandi, and who should skip it?
Buy Expandi if you have one or two LinkedIn accounts and a person whose job includes writing sequences and answering replies. At $79 a month annually with dedicated IPs and no feature tiers, it is a clean piece of infrastructure and the billing does not surprise you.
Skip it if you are an agency at 15 or more client accounts with nobody dedicated to inbox management. You will pay $99 a seat across fifteen profiles for sending and then discover the sending was never the constraint.
Gelee is also wrong for some people. If you want to sign up tonight and run a campaign by lunchtime, there is no self-serve signup here and Expandi will get you sending faster. If you have not yet proved anyone on LinkedIn will reply to your offer, spend $99 for one month and 45 minutes a day finding out before you buy anything that automates conversations, and read how cold outbound compares to inbound and paid before deciding LinkedIn is the channel at all.