For founders
Founder-led sales, without the inbox shift.
You keep the calls. The list-building, the sending and the reply drafting stop living in your evenings.
Gelee suits a B2B founder who is still the head of sales at a company of roughly 3 to 15 people, runs one to three LinkedIn seats, and loses replies whenever a release or a raise takes the week. It builds the list from live signals, sends under the account’s limits, drafts every reply in your voice for you to approve from Slack, and books the call onto your calendar. You still take the meeting. If you send fewer than about 30 invitations a week and answer every reply the same day, you do not need it.
Fit
Who it is for, and who it is not.
A fit
- You are the person who sells, and you will be for the next year, whether or not you wanted the job.
- You run one to three LinkedIn seats (yours, a co-founder’s, maybe an early hire’s) and you have an offer a stranger can say yes to in one word.
- Your buyer can be named: a title, a company size, an industry, a place. If the answer is "anyone with a business", this does not work and neither does anything else on LinkedIn.
- You already post, or would if the comments turned into conversations. The post commenters preset messages everyone who comments on a watched post and replies publicly once the DM has gone.
Not a fit
- Pre-revenue and funding the build from savings. Onboarding is a commitment measured over weeks, the first two of which are warm-up, and a founder in that position needs the first ten customers from their own network before paying anyone to reach strangers.
- A founder with a dedicated SDR already hitting their number. Buy that person a better tool.
- A team that writes its own copy and only wants a dashboard across seats. A per-seat sender is the right purchase, and the switching guides compare them.
- Anyone selling to consumers or to local services, and anyone who needs a guaranteed meeting count.
How it runs
What the system does, and what it refuses to do.
The list comes from what people just did, not from an export
A tracked-accounts campaign watches a few LinkedIn people your buyers already follow and adds whoever likes or comments on their posts, refilling itself as they keep posting. A post-keywords campaign watches for up to eight phrases a buyer would write about their own week, such as "our first SDR", "we don’t have a sales team" or "closed our seed round", checked weekly, and adds the author with the post attached so the opener can mention it. A search list by title, size, industry and place sits alongside for a sharp fixed target.
Each person is scored for timing as well as fit: engagement with tracked content counts fully for 14 days and fades to nothing by 60; a role started in the last 12 months and LinkedIn’s Hiring badge each add to the score. Then the hard filters run, and anyone outside your title, size, industry or location rules is parked and never messaged.
Your seat is warmed, paced and kept out of trouble
A newly connected seat sends at 25% of its budget for days 1 to 3, 50% through day 7, 75% through day 14 and full rate after that. The engine caps a standard seat at 35 invitations a day and a Sales Navigator seat at 50, inside 200 a week, and you can set either lower. Gaps between actions are drawn from a long-tailed distribution around a minute, inside your working hours, with reading pauses every 8 to 12 actions. Pending invitations are withdrawn after seven days by default. A seat LinkedIn flags is re-warmed rather than resumed.
The opener and the follow-ups follow the numbers
An opener that works says who you are, gives a proof a stranger can check, gives a real reason it is this person, and makes an ask they can answer in one word. It runs 300 to 500 characters: in the team’s 7 August 2026 measurement across 42 campaigns, 42 of 49 booked calls came from openers that length. Follow-ups go 4 to 5 days apart, stop at three or four touches, and each one carries something new, a signal, a different angle, or the thing itself, and the last one is a warm goodbye with something useful in it.
Whatever the opener gives away, the very next message asks for the call. Campaigns that sent the resource and waited converted 3 to 9% of positive replies to a booking; the ones whose next message asked converted 15 to 27%.
Every reply is drafted; you approve from Slack until you do not have to
A reply lands in your Slack channel within minutes as a draft in your voice with Approve & Send, Edit and Skip. Your edits feed back into how the next one is written. When the last 20 drafts of a kind have been approved unedited 90% of the time, that kind goes to autopilot; two dissents in the next ten bring it back. Hot leads, objections and factual questions are always yours. When a prospect names a time or shares an email, the booking is made on your calendar and confirmed in the thread.
Set-up is one call
The sign-up form builds your workspace, your voice profile and your do-not-contact list the same minute. On a 30 to 45 minute onboarding call you confirm the buyer, edit three draft openers until they sound like you, connect the seat, the booking link and Slack, and agree a launch day. The first campaigns go live within the week, after you have approved the messaging in writing. Then two to four weeks of ramp before the numbers mean anything.
Day to day
What you see.
A Slack channel that is the whole job
Drafted replies with three buttons, a note when a call is booked, a note if a seat disconnects. Most founders run it from the phone between meetings. If you would rather read the inbox itself, it is in the dashboard, live from LinkedIn.
A dashboard that counts people
Calls booked this week, invitations, replies and positive replies, pipeline at the deal value you gave us, best campaigns by booked calls. A prospect who writes back three times is one reply. A Friday email carries the same week in the same numbers, and a monthly report is generated from the same event log.
Bookings with the source attached
Cal.com, Calendly, iClosed or GoHighLevel, connected on the onboarding call. A booked call shows which campaign and which message produced it, so after a quarter you know which opener to keep.
How long until the first meetings?
Invitations take days to be accepted and a new seat ramps over 14 days, so the first meetings from a new campaign usually land in the second or third week. The team does not judge a campaign before 100 invitations. Anyone promising meetings in days is describing a list they already had.
Do I have to approve every reply?
At first, yes, from Slack, and it takes seconds. Each class of message earns autopilot on its own record: 20 verdicts at 90% approved unedited. Hot leads, objections and factual questions never graduate; those are always yours.
Will it sound like me?
The voice is built from your writing samples at onboarding and from every edit you make to a draft afterwards. You review the three openers before anything sends, and you can rewrite any reply in Slack before it goes.
Do I need Sales Navigator?
No. A free account works. Sales Navigator raises the daily invitation ceiling from 35 to 50 and removes the commercial-use limit on search, which matters once you are building lists rather than contacting people you already found.
What if I already get comments on my posts?
Then you have a list you are not using. The post commenters preset messages everyone who comments on a watched post and replies publicly once the DM has gone, so the comment section becomes conversations instead of a count. Tracked accounts do the same for other people’s posts.
Is there a self-serve signup?
No. Every engagement starts with a call, because the targeting and the voice are set up with you. Set-up on the call takes about 15 minutes of your time, and pricing is shared on that call.
Discovery call
See it on your own accounts.
A short call. We learn about your market, and if it is a fit we set it up with you on the next one.