The Stealth Founder
STLH-I"Building something exciting. Can't share more yet."
Your headline has said "Stealth" for 18 months. You raise from people who already know you. You think building in public is a distraction. Your investors keep asking when they'll see the announcement.
A post you'd write
Been heads-down on something I'm really excited about. Can't share more yet. But it's the most interesting problem I've ever worked on. Soon. 🤫
Strengths
- IP is safe.
- No unforced narrative errors.
- You can pivot without explaining.
Costing you
- Best engineers think you're vaporware.
- Investors who don't know you can't help you.
- Customers can't find you. You don't exist online.
Compatible with
The Ghoster
Same energy, different reason.
Clashes with
The Yapper
You think they're embarrassing themselves.
Alter ego
Whitney Wolfe pre-Bumble. (Without the Bumble part.)
Spirit emoji
🤫
Coffee order
Whatever the angel investor's having.
What's costing you
The credibility you're not building now is the credibility you'll need at fundraise. Investors do their diligence on Google before the call.
Gelee builds in-public credibility while keeping the IP under wraps. Build-in-public without the burnout.
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