The CMO Cosplayer
CMOC-N"Just had a great 1:1 with my team about brand storytelling."
Your headshot was taken professionally. Your About is in third person. Your last 12 posts mentioned "team excellence" or "brand voice" or "leadership lessons." Nobody knows what you actually sell.
A post you'd write
Spent the morning with our incredible team mapping our Q3 brand narrative. It reminded me why I love what I do. Building a culture where every voice matters isn't easy. It's messy. It's slow. It requires you to listen more than you talk. But it's what separates the great companies from the good ones. āØ
Strengths
- Brand-safe.
- Photogenic.
- Nobody can quote you in a screenshot.
Costing you
- Nobody can quote you in a screenshot.
- Pipeline can't tell what you do.
- Your sales team stopped asking you for help on cold outreach.
Compatible with
The HR Police
Aligned values.
Clashes with
The Closer
You think they're crass.
Alter ego
Don Draper, but only the deck part.
Spirit emoji
šØ
Coffee order
Oat matcha latte. From the cafe near the office.
What's costing you
You're posting like a CMO. You're a founder. Founders close their own first 100 customers.
Gelee handles the actual lead-gen so the brand posts can stay brand posts.
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